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Our Philosophy
   
In the drive to produce more from less, modern factory farming has become a perversion
of age old traditions. Quality of life issues are largely ignored; pigs and chickens live their
entire lives indoors, cramped into cement pens or wire cages. Homogenous processed
feeds, often laced with antibiotics, become the sole source of nutrition.
   
At Rojo Pez Ranch, we believe that in raising animals for food, we are morally bound
to provide for all their needs, not just physical but also mental and emotional health.
   
Housing needs to provide freedom to engage in normal behaviours, such relaxing,
playing or oraging for food. Livestock must be given adequate room to roam and bask
in sunshine, free from the stress of overcrowding.
   
When compared to their factory farmed cousins, our animals grow slower, and lay fewer
eggs per day, but they lead better lives and in the end produce better quality products.
Taste speaks for itself.
   
We are what we eat.
   
Multiple studies* have indicated that factory farmed food is not as nutritious as the food of our childhood.
How could it be? How can one expect to grow more from less and achieve the same end result?
   
Our decision to not seek the fastest possible growth rate, or yield the highest possible number of eggs
per chicken per year is an attempt to address this problem. So is our approach to nutrition – we firmly
believe that the addition of an assortment fresh raw fruits and vegetables can only enhance both the taste
and nutritive value of our eggs and pork. Research in this area is scant, but the little that exists supports our view.
   

   

   

   

  
   
What does stress taste like?
   
Stress triggers the adrenal glands to release cortisol, a hormone that among other things, suppresses the
immune system and weakens muscle. The detrimental effects of chronic stress on human health are already
well documented and the evidence is still mounting. Stress is unhealthy.
   
What happens when we eat stress? What happens to the abnormally high levels of hormones and neuropeptides
that we consume? Are any of the negative consequences of stress transferable through diet?
   
Any hunter will tell you that if they merely injure a deer and it runs away before it dies, the meat is tainted and may
well be inedible. Although that is an example of acute severe stress, can we not make a similar assumption
about long term chronic stress?
   
What possible advantage can there be to eating an animal that led a miserable life?
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